Originally posted by Buck Lovell on Wednesday, 28 March 2012 in Buck Lovell's - American Biker Blog
MAG ADDS MOTORCYCLE SUPERSTORE
TO J&P CYCLES IN NEW RETAIL GROUP
Motorsport Aftermarket Group, Inc. (MAG) has announced the acquisition of Motorcycle Superstore, Inc., the Oregon-based online Powersports industry retailer.Superstore joins with J&P Cycles, the world's leading mail order custom parts and accessory retailer, to create a new division with MAG, the MAG Retail Group, which is being headed up by Superstore founder, Don Becklin, as president, reporting directly to MAG's Chief Executive Officer, Brian Etter. "We are very pleased to welcome Don and Superstore to our family of companies," said Etter. "Don has a proven track record driving both growth and innovation in a rapidly changing market. I am proud to have him join our leadership team." Commenting on the sale, Becklin said that "Since founding Superstore 14 years ago, I've seen it grow from a humble start-up to one of America's largest powersports industry retailers. Joining forces with J&P Cycles and creating the Retail Group represents an exciting new opportunity. Superstore has found a strategic partner that opens the door to more success and growth for all parties involved." According to a MAG announcement Becklin will oversee operations of both companies from the Superstore headquarters in Medford, Oregon, with both retaining "their unique consumer brand identities - the two companies will continue to operate as separate businesses." Becklin went on to say that "we want to create an environment where both J&P Cycles and Superstore keep their cultures and connection with the customer, while allowing both companies to benefit from the efficiencies and expertise of the group." Etter explained that Superstore had developed into "a leader in the street, sport and off-road motorcycle segments, excelling in the sales of motorcycle helmets, riding gear and tires. These strengths perfectly complement J&P Cycles' position as the leading retailer in the V-Twin motorcycle segment and the world's largest source for aftermarket motorcycle parts and accessories." "The Retail Group remains committed to fostering an environment where Superstore and J&P Cycles can maintain their focus on customer service while continuing to strengthen the working relationship with all its business partners in the motorcycle industry". As Vice President and General manager of J&P Cycles, the son of J&P Cycles founders John and Jill Parham Zack Parham said that he had "gotten to know Don during the past year and his story is very similar to how my parents started J&P Cycles and I have a lot of respect for what he has accomplished. "The knowledge and experience he brings from online e-commerce will help me and my leadership team grow J&P Cycles in new and exciting ways. This is a new chapter for J&P Cycles and I can't wait to get started!" Parham said. In conclusion, Becklin commented that "I have a lot of confidence in the Retail Group's prospects moving forward. While the industry has struggled in recent years, our team has thrived by working hard to meet the needs of our customers. Our combined resources will enable us to forge a dynamic new partnership that benefits both companies and our valued customers."
MOTORSPORT AFTERMARKET GROUP